Most people associate London with history and sophistication. The city has a refined atmosphere, and the presence of the King or Queen lends it a certain formality and aristocratic air. London can indeed be compared to a true English gentleman, characterised by restraint and nobility. However, one should not forget that the city is constantly evolving, even while holding on to its traditions. The world of fashion, in particular, is always brimming with new trends. London’s designers and brands are known the world over. The city is a hub of talented individuals, creative solutions, brilliant combinations, and modern technologies. The brand Hai is a perfect demonstration of all this. What is the story behind the brand, and what kind of clothing does it offer? Read on at londonka.
The Silk Road to Success
The story of the brand Hai began with an incredibly delicate yet durable silk. However, that’s not all there is to know about the brand’s origins. First and foremost, we must talk about the main driving force, the person without whom none of this would be possible. Tessa Vermeulen is the face of Hai. The idea was hers, and she has nurtured the brand like her own child. Tessa’s childhood was spent in China and the Netherlands, but it was the traditions and customs of the former that sparked the inspiration to create the brand. From a young age, the designer was fascinated by clothing and observed the styles of the people around her. Even after achieving success in the field of music, Tessa Vermeulen always dreamed of creating something stylish.
Moving to London allowed the young woman to realise many of her dreams. Hai was built largely on memories from her childhood and teenage years. If you look closely, you can see evidence of this in the brand’s details. For example, the ‘Opa’ shoes were named in honour of Tessa’s grandfather. Furthermore, some collections often recreate memories common to many women from their childhoods, such as putting on a mother’s necklace or applying lipstick for the first time. In 2018, Tessa managed to introduce the elegance and practicality of silk to London, and subsequently to the whole world. The brand’s name is also symbolic. ‘Hai’ means ‘sea’ in Mandarin. The word is quite fitting, as it captures what the designer sought to express. The nature of the sea is elegant and fluid, but at times its strength and power are simply breathtaking. This is also the essence of Chinese silk.
For Tessa, one of the most important qualities was practicality in clothing. Her goal was to create not just a fashionable product, but a stylish one that would remain a wardrobe staple and be in demand at any time. She found everything she needed in silk. This fabric showcases luxury and sophistication while also being durable enough for everyday use.
Further Development and Features of the Brand
The first stage of the brand’s development was characterised by the creation of silk bags. Later, velvet, lace, and pearls were introduced. Hai quickly became popular throughout Great Britain. Its success was also marked by an appearance at London Fashion Week. It wasn’t long before the range of clothing began to expand rapidly. In addition, the brand’s presence in the international market grew. A store was opened in Seoul, and sales were established in Tokyo and New York.
Hai’s products are incredibly diverse. Here, you can find original bags as well as interesting footwear. The brand’s clothing is also impressive. Minimalist dresses, original tops, light shirts, elegant skirts, and incredible accessories are the perfect addition to any woman’s wardrobe. These pieces are perfectly suited to the pace of a modern woman’s life while at the same time preserving Chinese traditions. Hai offers wardrobe staples but also aims to enhance the silhouette and add a unique character to any look.