The fashion industry was constantly developing in London. Some trends born in this city spread throughout the world. Modern London can surprise you with a variety of ideas and designs. You can find many unique models presented at events dedicated to fashion. London Fashion Week is one of the main shows. It is usually dedicated to amazing clothes, which differ in shape, colour, style and materials. However, the city also presented the whole world with an interesting shoe brand. Who is its founder and what are the main features of its shoes? Learn more at londonka.
The beginning of an amazing story
Designer Kat Maconie became the founder of the famous shoe brand. She was born on February 5, 1984, in London, where she spent her childhood and youth. Later, the capital gave her a chance to become popular all over the world and devote her life to creativity. Kat’s passion for fashion arose in her childhood. The girl decorated her mother’s heels with various chains, bows, pearls and other decorations she found at home. The thirst for creativity and expression of her talent led Kat Maconie to the London College of Fashion, which is known for its interesting educational programmes and the opportunity to obtain a degree in fashion. After graduation, the girl worked for several years at Whistles. Interestingly, although the further activity of the designer was devoted to the creation of shoes, her first step in the fashion industry was cooperation with a clothing brand. Whistles, which is headquartered in London, is quite a popular brand of modern clothing. The company has approximately 40 stores in various countries, including Australia and the United States. Initially, Kat Maconie worked on product development and buying. Later, she thought about creating her own brand.
Unique designs and modern ideas
The designer chose shoes as the subject of her creativity because they can either spoil the overall image or make it more refined, original and stylish. Even basic clothes will look completely different if you wear shoes, for example, with a transparent heel. These are the ideas that Kat Maconie sought to implement. Her unique shoe models allow women to add something special to their style and everyday life. Then she started collaborating with many street brands and even creating shoes for catwalk shows at London Fashion Week. Later, her shoes began to receive awards and participate in competitions. In 2013, Kat Maconie received the Drapers Shoe Designer of the Year award. In the same year, the brand received an investment from the Pembroke venture capital trust. And in 2019, the designer opened her first store on Bermondsey Street in London.
Photo source: Wikipedia
Kat Maconie was called a pioneer in modern shoe design. The basis of her creative ideas is a kaleidoscope of colours and geometric shapes. Her collections can change people’s ideas about what shoes should look like. A lot of her models impress with rhinestones, beads, embroidery and other voluminous elements. For connoisseurs of minimalism, there are shoes of a more neutral colour with small accent decorations. Kat’s heels are a separate work of art. They can be square, heart, pearls and bent in various directions. Collections often include unusual sneakers. However, the modern world is created for active people, so shoes should be appropriate. In general, Kat Maconie’s works have conquered the world long ago and have become the dream of many women.