{"id":5316,"date":"2026-04-03T12:04:17","date_gmt":"2026-04-03T11:04:17","guid":{"rendered":"https:\/\/londonka.uk\/?p=5316"},"modified":"2026-04-03T12:07:36","modified_gmt":"2026-04-03T11:07:36","slug":"new-gen-femininity-the-self-portrait-brand","status":"publish","type":"post","link":"https:\/\/londonka.uk\/en\/eternal-5316-new-gen-femininity-the-self-portrait-brand","title":{"rendered":"New-Gen Femininity: The Self-Portrait Brand"},"content":{"rendered":"\n

Elegance, aristocratic flair, and individuality have always been the defining traits of London women. Inspired by the Royal Family and centuries-old traditions, most Londoners strive to cultivate their own original style, or at least add a unique touch to their everyday looks. Indeed, the UK capital is the perfect place for this. Dorothy Perkins, T. M. Lewin, River Island, Hai<\/a>, ROKSANDA, Topshop… The list of famous labels that have gained popularity not just locally, but well beyond the city limits, is endless. Some are celebrated for their heritage. Others have made a name for themselves by embracing unconventional, sometimes rebellious ideas. However, relatively young brands also deserve a spot in the limelight. Their journeys are unique and full of fascinating details. Self-Portrait is a prime example. Read on at londonka<\/a>.<\/p>\n\n\n\n

The Founder’s Vision and Entry into Fashion<\/h2>\n\n\n\n

Many London-born brands owe their fame to founders who relocated from abroad. This highlights a rich cross-cultural trend, showcasing true uniqueness while telling a compelling personal story. The journey behind Self-Portrait is no exception. The brand is the brainchild of Malaysian designer Han Chong. While he has numerous ties to London through various projects, his journey truly began at Central Saint Martins, where he studied fashion design. The prestigious college later inspired him to establish a five-year scholarship programme for MA students in 2018. Interestingly, his creative career actually kicked off in fine art. He even showcased his work as an artist at the internationally renowned Venice Biennale.<\/p>\n\n\n\n

Han Chong officially stepped into the fashion industry in 2013 with the launch of Self-Portrait. The name itself reflects the brand’s core philosophy: creating pieces that make women feel truly special. Another defining feature is the price point. Chong launched the label on a shoestring budget. His challenge was to design something unique without an exorbitant price tag, and he succeeded brilliantly. For instance, he would use premium fabrics for the main body of a dress and seamlessly blend them with other textures. This clever approach allowed him to bring his creative vision to life while keeping the retail price under the \u00a3300 mark. It was this technique that gave birth to the brand’s iconic lace dresses. Self-Portrait quickly became a massive hit because everyday shoppers could finally afford the same looks worn by celebrities and A-listers. Even today, in the 2020s, prices typically hover around \u00a3350.<\/p>\n\n\n\n

What Makes the Brand Unique<\/h2>\n\n\n\n

Self-Portrait has constantly evolved, steadily gaining traction far beyond London and the UK. Its impressive fan base includes Michelle Obama, Reese Witherspoon, Maisie Williams, Jennifer Lopez, and even members of the Royal Family. The label’s success is a story of steady, organic growth. It was built by a loyal clientele who fell in love with its perfect balance of structure and softness, sophistication and ease.<\/p>\n\n\n\n

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The label continues to grow, pushing past its early silhouettes. While lace dresses remain deeply ingrained in Self-Portrait\u2019s DNA, the brand is increasingly collaborating with designers who bring a bold, fresh perspective to fashion. In 2024, it launched the Self-Portrait Residency. This initiative invites industry professionals into the brand’s studio to design pieces infused with their own signature style. It is a brilliant way to discover top talent and focus on setting new trends. Ultimately, Self-Portrait stands at the forefront of a new generation of modern luxury brands\u2014ones that are completely rewriting the rules of accessibility and exclusivity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Elegance, aristocratic flair, and individuality have always been the defining traits of London women. Inspired by the Royal Family and centuries-old traditions, most Londoners strive to cultivate their own original style, or at least add a unique touch to their everyday looks. Indeed, the UK capital is the perfect place for this. Dorothy Perkins, T. […]<\/p>\n","protected":false},"author":402,"featured_media":5308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[4696,4701,4702,4700,4697,4699,4698,4691,4695],"moimportance":[34,33],"motype":[1045],"moformat":[66],"class_list":{"0":"post-5316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-contemporary-dresses","9":"tag-designer-womenswear","10":"tag-elegant-womenswear","11":"tag-han-chong-2","12":"tag-lace-dresses","13":"tag-modern-femininity","14":"tag-new-generation-femininity","15":"tag-self-portrait","16":"tag-self-portrait-brand","17":"moimportance-golovna-novina","18":"moimportance-retranslyacziya-v-agregatori","19":"motype-eternal","20":"moformat-vlasna"},"_links":{"self":[{"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/posts\/5316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/users\/402"}],"replies":[{"embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/comments?post=5316"}],"version-history":[{"count":1,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/posts\/5316\/revisions"}],"predecessor-version":[{"id":5317,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/posts\/5316\/revisions\/5317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/media\/5308"}],"wp:attachment":[{"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/media?parent=5316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/categories?post=5316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/tags?post=5316"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/moimportance?post=5316"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/motype?post=5316"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/londonka.uk\/en\/wp-json\/wp\/v2\/moformat?post=5316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}